Listen To The Dinosaur
The Fundamentals Of Selling Haven't Changed
$24.95
DINOSAUR WISDOM
Dave Fellman has presented hundreds of seminars and keynotes (including one in a chicken suit, check it out on youtube!) He has trained and coached more than a thousand salespeople, sales managers and business owners.
Listen To The Dinosaur is a very modern presentation of the fundamentals of effective selling. Here are just a few examples of the Dinosaur Wisdom you’ll find inside:
• You won’t gain new customers from prospecting; you will gain new customers from follow-up.
• The better your understanding of what makes a buyer tick, the greater your chances of turning
that buyer into a customer.
• The very same product can have a very different benefit, depending on who you’re trying to sell it to.
• Avoid — like the plague! — any situation where your price is likely to be competitively high when your relationship strength is low.
• Showing that you’re different is a very good first step toward showing that you’re better.
• In selling, it’s entirely possible to lose a battle but win a war — or the other way around!
• The decision to buy from you is way too important to be left up to them!
Listen To The Dinosaur covers both the how and the why. If you really want to understand the fundamentals and dynamics of selling, this is the book for you!
